Address verification helps companies clean up data and ensure that their mail, deliveries, campaigns, and other business operations get the best results. It can also help prevent fraudulent activity, identify bad actors, and enforce standardization. When businesses manually input address information, it can be difficult to catch every mistake, especially if users are on mobile devices with smaller touch keyboards. A simple address checker can help reduce errors and streamline the process for users. But a more robust and sophisticated solution can be used to identify potentially fraudulent or risky addresses. This type of check often involves a database verification and requires documents such as pay stubs or utility bills as proof of address. Those verifications are then compared to records in an official source and, if the address doesn’t match, it can be flagged as suspicious. Using an address validation API can be even more beneficial to businesses that need to verify large sets of addresses. These solutions conduct the tedious sequence of data programs for you, allowing you to validate thousands of addresses in just a few clicks. To make sure that an address validation tool is reliable, look for one that’s CASS (Certificate Authority for Supplimenting) certified and complies with USPS rules. Those guidelines are set to improve data quality and accuracy for all postal addresses in the United States. In addition to ensuring that the correct format is used, the guidelines provide a way to update an address for the future, making it more accurate and up-to-date.
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